Median murroksesta puhuttaessa näkökulma tuntuu etupäässä olevan liiketoimintamallin kriisissä. Nykymuotoinen mediaorganisaatio ei vastaa ajan haasteisiin. Asiakas on kranttu peijooni, eikä tykkää vanhoista paketeista. Hän tahtoo uuden paketin – ja mikä tärkeintä – hän tahtoo itse kääriä koko komeuden. Jonkin verran on puhuttu ja enemmän pitäisi puhua siitä, mitä tapahtuu tiedolle ja tiedonvälitykselle. Ihminen, tuo laumoissa …
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